Our vast database of home furnishings and gift retailers makes target marketing easy. Lyon has been investigating companies for over a century. We take the time, and make the effort, to identify headquarter and branch locations, verify ownership with the Secretary of State, confirm the areas of business activities, verify the number of employees and compile financial and trade information. This base of information is the foundation for our marketing data. Most other marketing firms use overly-broad SIC codes to classify companies and typically cull their information from phone books.
Marketing lists can be built based upon Geography, Business Type, and Business Classification. More importantly, Lyon's marketing list can be Credit Qualified by cross-referencing them against our Credit Information and Credit Scores. This allows you to target your marketing efforts towards accounts that would qualify for Credit Terms.
Customers use Lyon's mailing lists to expand the reach of limited sales staff and target their efforts on the most desirable accounts. In addition, many use Lyon lists to send out invitations for market.
